Brazilian IT Market is a promising international hub for business opportunities


March 26, 2015

IT_SA Brazil 2015 logoNurnberg Messe logo

An overview of the Brazilian IT market, which moves US$ 61.6 billion and it-sa Brasil will be addressed given to guests by the President of Assespro

On October 7th, it-sa participants will have access to an exclusive overview of Brazil’s thriving IT market and its it-sa iteration, which last year had representatives from National Security forces, top private companies and world-class specialists. Marcos Sakamoto, President of the Association of Brazilian IT Companies (ASSESPRO) will greet guests at room München 2(NCC Mitte) starting 5 pm to discuss the regions potential and recent developments.

The Brazilian IT market is the seventh largest in the world, accounting for 47.4% of the Latin America market according to research company IDC. Being aware of the importance of this global market, NürnbergMesse Brazil is expanding it-sa’s boundaries and promoting the next Brazilian edition in partnership with Teletrust.

The event in Brazil has the same expertise of the renowned exhibition and congress on IT Security in a differentiated model, which features discussion panels with prominent personalities of this sector. The successful inaugural event was held this year with the presence of a select group of committed and engaged professionals, who are part of the it-sa Brazil Committee. it-sa Brazil has also reached professionals from the industry and different markets such as: Telecom, Logistic, Financial & Insurance, Agribusiness, Health and also scholars.

Ligia Amorim, general director of NürnbergMesse in the country says: “Brazil presents several opportunities for companies interested in investing and expanding its activities in this line of business. IDC reveals that in 2013 the country earned $ 61.6 billion, 15.4% more than the previous year, which represents 3% of the global market. Brazil is maturing on cyber issues and it-sa debuted in the country to contribute to the discussion by addressing the benefits and risks of the digital evolution”.

Further details:

Opportunities and challenges in the Brazilian IT-Market
Date: October 7th 2014
Time: 5pm – 6pm
Place: München 2 (NCC Mitte) – it-sa

2ª edition of it-sa Brazil
Date: September 1st – 2nd 2015
Place: Clube Transatlântico, in São Paulo, Brasil

About NürnbergMesse Brazil
NürnbergMesse Brazil is a subsidiary of the NürnbergMesse Group and it is considered one of the largest organizers of international events and exhibitions in Brazil, being responsible for promoting the most important supplier, distributor and retailer of the country in its trade fairs. The company handles various segments of the national economy, with high level of professionalism and competence. The main events are Analitica Latin America, BioFach Latin America, FCE Cosmetique, FCE Pharma, Glass South America, it-sa Brazil and PET South America.

About NurnbergMesse Group
The NürnbergMesse Group is one of the 15 largest fair organizers in the world and is among the ten largest companies in Europe. The portfolio includes more than 120 international exhibitions and congresses in Nuremberg (Germany) and around the world. Every year about 30 000 exhibitors (39% international) and over 1.4 million visitors (22% international) participate in events organized by NürnbergMesse Group, which is present through its subsidiaries in China, North America, Brazil , Italy and India. The NürnbergMesse Group has a network of about 50 representatives operating in 100 countries.

Press office in Brazil:
S2Publicom –
Twitter / Facebook / Youtube: S2publicom
PABX: + 55 11 3027-0200 / 3531-4950
Suelen Garcia – / + 55 11 3027-0230
Michelle Tsukayama – / +55 11 3027-0262
Thomás Levy –
Priscila Rocha –