Social media firms will have to erase personal information on individuals when asked under laws allowing people the “right to be forgotten” online.
The Data Protection Bill will make it simpler for people to control how companies use their personal details, including requesting that posts or pictures be deleted.
The information watchdog has been given extra powers to issue huge fines to companies who fail to comply with the privacy law.
Maximum fines for contraventions will increase from £500,000 to £17m, or 4% of a firm’s global turnover, whichever is higher.
The fines for the largest companies – such as Google and Facebook – who use individuals’ data to sell adverts, could stretch to billions.
The powers mean individuals can ask social media platforms to delete information they posted when they were children.
The bill will also require people to give explicit consent for their personal information to be collected online.
Where a company relies on people’s consent, instead of people ticking a box to “opt-out” of their data being collected, they will now need to “opt-in” to give that consent.
Source: Sky News