The technological shift that we have been experiencing for the last few decades is astounding, not least because of its social implications. Every year the online and offline spheres have become more and more connected and are now completely intertwined, leading to online actions having real consequences in the physical realm — both good and bad.
One of the most affected areas in this regard is communication and sharing of information, especially personal. Posting something on the internet is not like speaking to a select club of like-minded tech enthusiasts anymore — it is more akin to shouting on a crowded square. This gives rise to many unique threats, from cyberbullying and simple financial scams to spear phishing and social engineering attacks on business executives and government officials. And while awareness of privacy issues is increasing, much of the general public still only have a basic understanding of why privacy matters.
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Source: Kaspersky