Regardless of location, legitimacy, or legality, markets of all kinds act in accordance with a prevailing set of forces. Made famous by business management guru Michael Porter, his eponymous Five Forces generally dictate how markets will operate — that includes markets for malware.
Porter’s Five Forces
- Rivalry Among Existing Competitors
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitute Products or Services
- Threat of New Entrants
Throughout underground forums, there are buyers, suppliers, new entrants, substitutes, and rivalries, all dependent upon and responsive to varying degrees of bargaining power and threats.
Source: Recorded Future