Entering international industries exposes companies to new competitors. Handling international competition is among the keys to successful internationalization for businesses.
Since China has become the biggest eCommerce market in the world, an increasing number of brands are making efforts to form an association with this business powerhouse. But, due to tight controls imposed by the Chinese government, users from certain parts of the world fail to access online content and services available to Chinese locals.
So, more and more brands are opting for proxies, especially China proxies, that help them access Chinese websites and extract data for better decision-making. This post will cover China proxy and its benefits, in addition to discussing how it helps brands operating in the China market.
What is a China Proxy
China proxy server is a server located in China that allows users to browse the web via an IP address based in China. These proxies are well-suited if a user attempts to access a Chinese site from somewhere else in the world, as they might get blocked otherwise.
China proxies offer a range of advantages to the users. Below are some prominent benefits of using China proxies:
- Higher Privacy and Anonymity – These proxy servers are optimum when it comes to maintaining a user’s digital privacy and anonymity. They conceal a user’s actual IP address and enable them to access Chinese websites or services without any obstructions.
- Increased Security – Many of the China proxies boast encryption features, which include protecting the user’s IP address from threats and preventing malicious actors from gaining access to their data.
- Safety from Malware – If a person accesses a website containing malware or phishing links, chances are their device may get infected. China proxies provide great protection from malware as they scan sites for viruses. In case a website has malware, these proxies will stop users from accessing it and offer extra coverage at the time of browsing sites containing viruses. What’s more, there are some proxies that scan downloaded content from websites.
- Improved Speed – These proxies come with better speed and performance. Through high-bandwidth channels and robust server infrastructure, China proxies can maintain increased uptime and reduced response time.
Key Use Cases of China Proxies
China proxies can be used for so many purposes, which makes them highly advantageous for businesses. Here are the four main use cases of China proxies:
Price intelligence, also called price monitoring, is a process of monitoring and analyzing product prices, which helps retail brands in improving their pricing strategy. China proxy servers enable businesses to get an updated idea of their present market situation in China. Data collected through price monitoring also help brands keep up with the dynamic China industry, protect their reputation, and increase revenues.
Brand protection is the safeguarding of a brand’s intellectual property from abuse. China proxies are commonly used to prevent the misuse of brands and avoid defamatory attempts and intellectual property violations. These proxies can track and analyze online activity related to a brand, find out potential risks, and perform action before any damage is done.
Market research is highly important for any brand needing up-to-date insights into market patterns to form its business strategy, make an entry into new industries, and increase profit margins. Adequate market research is unimaginable without proxy servers.
China proxies increase the speed of data gathering and grant access to information in China. These proxies help companies in looking for potential customers, understanding existing customers, setting reasonable goals, developing great strategies, dealing with difficulties, and working on improving their services/products.
Search engine optimization (SEO) monitoring involves tracking a brand’s performance in comparison to that of its competitors. High ranking in SERPs attracts organic traffic and potential clients. One of the main use cases of China proxies is SEO monitoring. These proxies scrape lots of data, which is used for gaining meaningful insights and price monitoring. As a result, this helps in SEO monitoring.
How China Proxies Help Businesses
Brands can successfully outsell the competitive market with accurate data that could help them perform a competitive analysis for improved solution development. China proxies enable brands to see their competitors’ activities in the China industry. These proxies change a user’s IP address outside China and send a request to its competitors to access their data.
With China proxies, brands can access sites and online resources as if they were located somewhere in China. Their higher anonymity, ability to access geo-restricted data, and enhanced accuracy enable proxies to collect insights and become a part of the market successfully.
With every passing day, more and more retail brands are getting associated with the Chinese industry. In order to see how the target audience perceives their items and what techniques their competitors are using to stay ahead, businesses use different methods to gain access to Chinese websites and online sources. China proxies are helping users from outside China to browse the web like local Chinese and take advantage of the data for better business insights.