Every once in a while, someone will come across malicious apps on Google Play that seem harmless at first. Some of the trickiest of these are subscription Trojans, which often go unnoticed until the user finds they have been charged for services they never intended to buy. This kind of malware often finds its way into the official marketplace for Android apps.
The Jocker family and the recently discovered Harly family are just two examples of this. Kaspersky latest discovery, which we call “Fleckpe”, also spreads via Google Play as part of photo editing apps, smartphone wallpaper packs and so on.
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Source: Kaspersky