OpenAI, the company behind ChatGPT, has announced they are building a search engine. It’s a move that begs two simple questions: is Google at risk and will this change how you market your business?
The answer is yes to both. AI search engines aren’t new. Perplexity is an AI search engine with a valuation of over $1bn (£760m), thanks partly to famous investors such as Jeff Bezos. So when OpenAI announced its search engine, to be honest, it was hardly a great shock. Given they already can access some of the internet (thanks to a partnership with Bing), it was only going to be a matter of time before they took the fight to Google.
Read more…
Source: Marketing Week
Related:
- AI Goes on Offense: How LLMs Are Redefining the Cybercrime Landscape
June 26, 2025
In their last blog, Rapid7 explored the broader rise of AI-enabled threats across ransomware, phishing, and nation-state operations. Now, they’re narrowing in on a specific piece of that evolution: how cybercriminals are using large language models to scale and automate their tactics. AI in cybersecurity is no longer experimental. It’s embedded in workflows, transforming everything from ...
- Jailbroken AIs are helping cybercriminals to hone their craft
June 26, 2025
Cybercriminals are bypassing the guardrails that are supposed to keep AI models from carrying out criminal activities, according to researchers. We’ve seen the misuse of AI models by cybercriminals growing rapidly over the past several years, shaping a new era of digital threats. Early on, attackers focused on jailbreaking public AI chatbots, which meant they used ...
- UK Police use controversial AI tool that looks at people’s sex lives and beliefs
June 16, 2025
British police forces have signed contracts with a controversial US tech giant to buy AI-powered software that uses data about an individual’s race, sex life, health and political beliefs, it can be revealed. An internal police memo obtained by The i Paper and Liberty Investigates confirms an intention to “nationally” apply the “Nectar” intelligence system, currently ...
- Toxic trend: Another malware threat targets DeepSeek
June 11, 2025
DeepSeek-R1 is one of the most popular LLMs right now. Users of all experience levels look for chatbot websites on search engines, and threat actors have started abusing the popularity of LLMs. kaspersky previously reported attacks with malware being spread under the guise of DeepSeek to attract victims. The malicious domains spread through X posts and ...
- 5 Things Security Leaders Need to Know About Agentic AI
June 9, 2025
From writing assistance to intelligent summarization, generative AI has already transformed the way businesses work. But we’re now entering a new phase where AI doesn’t just generate content, but takes independent action on our behalf. This next evolution is called ‘agentic AI’, and it’s moving fast. Amazon recently announced a dedicated R&D group focused on agentic ...
- Ransomware hiding in fake AI, business tools
June 5, 2025
Artificial intelligence (AI) and small business tools are being abused as smokescreens to hit unsuspecting victims with ransomware. In the masquerade campaigns discovered by Cisco Talos, cybercriminals hid malware behind software and install packages that mimicked the websites or names of the lead monetization service Nova Leads, the enormously popular Chat GPT, and an AI-empowered video ...