A data broker (also known as an information product company) is an organization that makes money by collecting your personal information, analyzing it, and licensing it out to be used by other companies for things like marketing purposes.
Data providers gather data from many different sources to create a profile of who you are. This profile includes things like your interests, hobbies, demographics, and even the products you use. Generally, data broker companies only deal with customers to collect information. A few of the top data brokerage companies are Epsilon, Acxiom, and Experian, but there are many data brokerages worldwide that make a hefty profit from aggregating and distributing consumers’ personal data.
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Source: McAfee
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