Bulk phishing email campaigns tend to target large audiences. They use catch-all wordings and simplistic formatting, and typos are not uncommon.
Targeted attacks take greater effort, with attackers sending personalized messages that include personal details and might look more like something you’d get from your employer or a customer. Adopting that approach on a larger scale is a pricey endeavor. Yet, certain elements of spear phishing recently started to be used in regular mass phishing campaigns. This story looks at some real-life examples that illustrate the trend.
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Source: Kaspersky
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