75% of consumers won’t buy your product if they don’t trust you to protect their data

Consumers are increasingly concerned over their data privacy and security when deciding what products and services to use, according to a new survey from IBM conducted by the Harris Poll.

Some 78% of the 10,000 consumers surveyed said that a company’s ability to keep their data private is “extremely important.” However, only 20% said they “completely trust” the organizations they interact with to maintain the privacy of their information.

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Source: TechRepublic