European tech buyers are increasingly choosing cybersecurity vendors from their own continent in a bid to reduce their reliance on American technology.
Digital sovereignty isn’t only prompting enterprise customers to question their clouds of choice, it is also reshaping other parts of the industry too, and the shift is marked.
According to sales figures compiled by Context, distributor sales in EMEA of cybersecurity products from EU-headquartered vendors jumped 35 percent in the two years to calendar Q3 2026. Total cybersecurity sales grew up 10 percent over the same period, and sales by US-run companies went up just 8 percent.
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Source: The Register News
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