Social media platforms are excellent hunting grounds for scammers. This is where we connect with our friends or people who we have something in common with. This is precisely what scammers exploit—our connections and the trust that is afforded between friends or acquaintances.
From an early age, we are taught to be kind and compassionate as well as to help others, especially people we know such as friends and family. In turn, they will help us if we ever need it. This is a socially desired behavior.
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Source: Tripwire