Inside Malware Markets: Current Trends and Competitive Forces

Regardless of location, legitimacy, or legality, markets of all kinds act in accordance with a prevailing set of forces. Made famous by business management guru Michael Porter, his eponymous Five Forces generally dictate how markets will operate — that includes markets for malware.

Porter’s Five Forces

  • Rivalry Among Existing Competitors
  • Bargaining Power of Suppliers
  • Bargaining Power of Buyers
  • Threat of Substitute Products or Services
  • Threat of New Entrants

Throughout underground forums, there are buyers, suppliers, new entrants, substitutes, and rivalries, all dependent upon and responsive to varying degrees of bargaining power and threats.

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Source: Recorded Future