Tools like Palantir illustrate how easily big data can be misused

Data privacy has become a topic of critical concern among tech and business leaders, following revelations that Cambridge Analytica harvested the data of some 87 million Facebook users to build targeted political content.

However, Cambridge Analytica is only one of perhaps many firms doing similar work. Another company that has engaged in such controversial activity is Palantir, a data analytics consultancy founded by PayPal Mafia member Peter Thiel.

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Source: Tech Republic