“Malvertising” is a popular way of attracting victims to malicious sites: an advertisement block is placed at the top of the search results, increasing the likelihood of users clicking the link.
Sites at the top of search results also tend to be more trusted by users. A year ago, Kaspersky experts discussed a malvertising campaign that spread the RedLine stealer via Google Ads. Using typosquatting and other techniques, the attackers tried to make their resources look as similar as possible to the official websites of popular programs. This time, a similar threat has affected users of one of the most popular search engines in the Chinese internet.
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Source: Kaspersky