OpenAI, the company behind ChatGPT, has announced they are building a search engine. It’s a move that begs two simple questions: is Google at risk and will this change how you market your business?
The answer is yes to both. AI search engines aren’t new. Perplexity is an AI search engine with a valuation of over $1bn (£760m), thanks partly to famous investors such as Jeff Bezos. So when OpenAI announced its search engine, to be honest, it was hardly a great shock. Given they already can access some of the internet (thanks to a partnership with Bing), it was only going to be a matter of time before they took the fight to Google.
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Source: Marketing Week
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